About the job
About frank green
frank green designs products that help reduce single-use plastics. The company’s mission centers on making sustainable living accessible and appealing, encouraging people around the world to make more conscious choices every day.
Role Overview: Lifecycle Marketing Specialist
This role manages the entire customer lifecycle through CRM channels, with a focus on retention, engagement, and long-term value. The position blends strategy and hands-on execution, including campaign design and delivery across several global regions. Day-to-day work includes optimizing automated customer journeys based on real-time behaviors and shaping communication at every customer touchpoint, from first purchase to repeat business and advocacy.
The Lifecycle Marketing Specialist will also help launch and run the global loyalty program, overseeing how frank green rewards and retains dedicated customers. Collaboration with other departments is key, ensuring CRM supports both revenue growth and a stronger customer experience.
Main Responsibilities
- Lead and execute lifecycle campaigns via Email and SMS, aligned with broader marketing plans.
- Deliver tailored campaigns in over five global regions, balancing consistency with local needs.
- Develop and optimize automated journeys, including welcome, abandoned cart, post-purchase, and win-back flows.
- Test and analyze campaign performance to improve key metrics.
- Segment audiences using behavioral and RFM data for better targeting.
- Support other marketing efforts with customer insights.
- Assist with launching the global loyalty program.
- Oversee daily loyalty program operations: points, tiers, and rewards.
- Find and implement ways to increase loyalty program participation and engagement.
- Analyze campaign results and share actionable insights with the team.
What Success Looks Like
- Higher customer retention and more repeat purchases in key markets.
- Growth in active loyalty members and increased activity in earning and redeeming points.
- CRM channels driving a larger share of company revenue.
- Improved open rates, click-through rates, conversions, and ROI.
- Lower customer churn through timely, targeted re-engagement.
- Insights from CRM data guiding broader marketing and growth strategies.
What We’re Looking For
- 2–4 years of experience in Lifecycle, CRM, or Retention Marketing, ideally in DTC or Ecommerce.
- Practical experience with platforms like Klaviyo, Yotpo, or similar CRM tools.
- Strong analytical skills with the ability to interpret complex data sets.
Location
This position is based in Dandenong South, Victoria, Australia.