About the job
As the Loyalty Manager at H&M, you will be at the forefront of shaping our global loyalty vision, reaching millions of customers and significantly impacting H&M’s loyalty strategy for years to come. This role goes beyond merely optimizing a loyalty program; you will redefine modern loyalty in fashion retail by developing an offering that is insightful, technologically advanced, and culturally relevant across various markets. If you are seeking a career-defining challenge with a global footprint, this position is for you.
Key Responsibilities
- Take full ownership of H&M’s global loyalty strategy and proposition, establishing clear priorities and objectives for the loyalty team.
- Drive customer engagement, retention, and long-term value by evolving the loyalty strategy in alignment with broader Marketing, CRM, Digital, and Commercial initiatives.
- Lead, mentor, and develop a high-performing team dedicated to loyalty initiatives.