About the job
With over 40 years of experience, Watts Homes & Construction is a proud family-owned business dedicated to exceptional residential construction, home design, and neighborhood development. Partnered with the Watts Realty Team at Berkshire Hathaway Homes Services Michigan Real Estate, we are committed to helping our clients navigate the buying and selling process in the Greater Kalamazoo area. We are on the lookout for a motivated Marketing Coordinator to enhance our marketing efforts and provide administrative support across our companies.
Job OverviewWe are seeking an enthusiastic and detail-oriented Marketing Coordinator to join our dynamic team. This position requires in-office attendance and offers a unique opportunity to support our office manager while engaging in a variety of marketing initiatives. The ideal candidate will have strong writing, communication, and organizational skills, along with a keen eye for detail.
Your responsibilities will include executing paid advertising campaigns, conducting market research, creating promotional materials, and performing light administrative tasks. You will analyze customer behavior and propose innovative strategies to boost our brand visibility. If you possess exceptional communication skills and a passion for marketing, we want to hear from you!
As a self-starter and proactive problem solver, you will thrive in a fast-paced environment and demonstrate a positive, flexible attitude. Our ideal candidate is dedicated to delivering outstanding service and contributing to our business goals.
Key Responsibilities- Conduct market research to understand customer behavior, purchasing trends, and preferences.
- Manage and update website content and blogs (familiarity with WordPress and coding is a plus).
- Design and execute effective marketing campaigns, particularly on social media platforms like Facebook and LinkedIn.
- Establish tracking systems for online marketing activities and monitor performance.
- Analyze competitors and market trends.
- Collaborate with team members to develop promotional materials.
- Write clear and compelling marketing copy for products.
- Organize promotional events for new products and services.
- Prepare monthly, quarterly, and annual marketing forecasts.

