About the job
About Us
At Verve, we are pioneering an innovative approach to advertising that prioritizes efficiency and privacy. Our integrated ecosystem merges demand and supply technologies, transforming data, media, and technology into actionable insights that drive growth for advertisers and publishers alike. With a global presence across 30 offices, we cater to progressive advertising clients, garnering trust from over 90 of the top 100 advertisers in the United States and 4,000 publishers worldwide. To learn more, visit www.verve.com.
Your Opportunity
We are on the lookout for a dynamic and driven Marketing Manager to enhance our Marketing team in New York. The ideal candidate will possess extensive experience in product or field marketing and will have a robust understanding of the ad tech landscape, particularly in marketplace products. This role focuses on amplifying our brand presence, increasing our regional influence, and solidifying our status as a frontrunner in the cross-screen advertising marketplace across the US, collaborating closely with our commercial leadership.
Key Responsibilities
Strategize and execute go-to-market (GTM) plans for Marketplace ad products across both buy- and sell-side channels in the US.
Collaborate with product marketing to expand tier 1 demand-side platforms (DSPs) and publisher partnerships through targeted account-based strategies utilizing a blend of paid and organic approaches.
Work alongside product marketing and business intelligence teams to derive insights on consumer behavior, purchasing, and selling trends to establish thought leadership.
Spot content opportunities to bolster Verve’s category leadership and enhance our share of voice.
Curate a quarterly thought leadership catalog and produce concise content (blogs, social media posts) to support commercial endeavors.
Oversee the planning, execution, and programming of key local events, sponsorships, and speaking engagements.
Identify unique collaboration opportunities with selected partners, including events, blogs, press releases, webinars, and case studies.
Manage relationships with the IAB (US) and other industry organizations, directing content and event activation efforts.

