About the job
Join our dynamic Subscriptions Marketing team at Future, where we take charge of all direct-to-consumer marketing initiatives. Our mission is to promote Future's diverse portfolio of print and digital specialist titles to both our loyal subscribers and potential customers. We aim to enhance subscription revenues sustainably by executing optimized marketing campaigns across various online and offline channels.
Your Role
As the Marketing Manager, you will report directly to the Senior Marketing Manager and play a pivotal strategic role. You will develop and implement a robust marketing strategy that focuses on decision-making for vertical acquisition performance, market trends, customer behavior, pricing strategies, historical performance, positioning, and cost per acquisition (CPA).
Your responsibilities will include prioritizing and coordinating workloads effectively for yourself and your team. You will ensure that acquisition campaigns are executed accurately and follow best practices within your designated verticals and across our broader portfolio.
Furthermore, you will explore and cultivate third-party opportunities to attract new subscribers, maintaining strong relationships with existing vendors while seeking new avenues for growth.