Qualifications
Key ResponsibilitiesCampaign ExecutionLead the end-to-end execution of major brand campaigns.Develop and maintain the project plan for each campaign, including sequenced timelines, task assignments, budget tracking, and more.Coordinate with Creative, Performance, Operations, campus managers, and external vendors to ensure timely delivery of all campaign components.Keep comprehensive campaign documentation updated from kickoff through post-mortem, including consolidated learnings and KPI tracking.Identify risks and blockers proactively, suggest solutions, and facilitate their resolution.Email & SMS ExecutionOversee the production and deployment of the Brand team's email and SMS campaigns.Work closely with the Creative team to secure strong assets and copy.Maintain the email and SMS content calendar in partnership with the Associate Director of Brand.Set up emails in Iterable using templates and assets provided by the Creative team.Collaborate with the Email & SMS Performance team to ensure timely dispatch.Process & Team OperationsKeep the Brand team's project infrastructure operational, managing Asana boards, campaign documentation, and shared filing systems.Draft bi-weekly marketing strategy status updates covering OKR progress and upcoming campaign priorities.
About the job
Marketing Project Manager
Fresh Prints is recognized as the leading and fastest-growing collegiate custom apparel company in the United States. Our dynamic Brand team is committed to connecting with hundreds of thousands of students across over 250 universities.
As the Marketing Project Manager, you will play a pivotal role in our Brand team's success. You will be responsible for overseeing the complete execution of our major campaigns, which encompass on-campus activations, branded events, brand awareness communications via emails and SMS, trunk shows, and recruitment efforts.
Your role will involve collaborating across various departments, including Creative, Performance, and Operations, to ensure that every aspect of our campaigns is executed flawlessly, on time, and within budget.
If you derive true satisfaction from managing projects efficiently—keeping all stakeholders informed, ensuring every asset is in place, and delivering error-free communications—this opportunity is perfect for you.
About Fresh Prints
Fresh Prints stands as the premier collegiate custom apparel company in the U.S., dedicated to providing innovative clothing solutions tailored for university students. Our mission revolves around fostering a vibrant community on campuses nationwide through engaging branding initiatives.
