Qualifications
Key Responsibilities:Design, execute, and present analytic insights related to media analytics (MMM and lift solutions) to meet client research goals.Deliver proactive insights and actionable solutions by leveraging your expertise and storytelling abilities to explain methodologies behind analytical solutions to clients.Collaborate with an international project team to assist FMCG and Tech Durable clients in measuring, modeling, optimizing, and consulting on their media activities.Manage team resources, timelines, and priorities, navigating moving targets and conflicting deadlines.Facilitate project execution by liaising with clients, publishers, media agencies, and remote NielsenIQ teams.Innovate to enhance the capabilities of the Advanced Analytics team through ideation, process improvements, best practices, and skills development.Drive client value through successful implementation and ongoing integration of analytic solutions focused on activation-based outcomes.Collaborate with the sales organization to expand the media effectiveness analytics business.
About the job
As a Media Analytics Manager at NielsenIQ, you will be at the forefront of developing and executing innovative analytics solutions for our esteemed client organizations. This pivotal role involves orchestrating resources, managing stakeholder relationships, and delivering actionable insights and recommendations that enhance media effectiveness for our clients.
Your expertise will guide some of the largest FMCG and Tech Durable companies in optimizing their media investment strategies. Your insights will shape the decision-making processes of leading global brands across social, digital, and traditional media platforms, influencing both tactical and strategic initiatives.
In this position, you will oversee all facets of client engagements, including aligning internal resources, analyzing results, simulating client plans, creating impactful deliverables, and supporting training and presentation activities. This role is primarily remote, with occasional travel required.
About NielsenIQ
NielsenIQ is a leading global measurement and data analytics company that provides insights into consumer behavior and market trends. With a commitment to innovation and excellence, we empower brands and clients to make informed decisions that drive growth and success.