About the job
As the Media Analytics Manager at NielsenIQ, you will play a pivotal role in spearheading the development and execution of analytics solutions tailored for our esteemed client organizations. Your primary responsibility will encompass coordinating resources, managing stakeholder relationships, and delivering actionable insights and recommendations to enhance media effectiveness.
In this dynamic position, you will collaborate with leading FMCG and Tech Durable companies, guiding them in making informed decisions about their media investment strategies. Your analytical insights will directly impact the media strategies of some of the world's most recognized brands, spanning social, digital, and traditional media platforms at both tactical and strategic levels.
You will manage all facets of client engagements, which includes synchronizing internal resources, analyzing results, simulating client plans, and producing deliverable materials. Presentations and training sessions will also be part of your role. This is a remote position with occasional travel requirements.
Key Responsibilities:
- Design, execute, and present analytics solutions related to media effectiveness, including Marketing Mix Modeling (MMM) and lift solutions, to fulfill client research objectives.
- Deliver proactive insights and actionable solutions, leveraging your expertise in data storytelling and analytical methodologies.
- Collaborate within an international project team to assist FMCG and Tech Durable clients in measuring, modeling, optimizing, and consulting regarding their media activities.
- Oversee team resources, timelines, and priorities, effectively managing shifting targets and competing deadlines.
- Facilitate project execution among specialized teams, liaising with clients, publishers, media agencies, and remote teams from NielsenIQ.
- Innovatively enhance the capabilities of our Advanced Analytics team through ideation, process improvements, and skills development initiatives.
- Drive client value and ensure successful implementation and ongoing utilization of analytics solutions, focusing on activation-based outcomes.
- Collaborate with the sales team to expand the media effectiveness analytics business.

