About the job
Initiative is a global media agency dedicated to empowering ambitious brands through award-winning campaigns that resonate with cultural moments. Utilizing our Fame & Flow approach, we foster brand awareness and customer engagement. Our team is a vibrant, inclusive community of experts who keenly observe trends in media and marketing. As part of IPG Mediabrands, we collaborate closely with Kinesso and Yune to craft data-driven, customized campaigns that create real impact.
Are you a media professional with expertise in audience targeting, consumer behavior, communication strategies, and creative content? Do you excel at synthesizing these elements to devise the most effective campaigns for your clients? If so, we want to hear from you!
Key Responsibilities:
- Develop comprehensive media plans based on client briefs, outlining main strategies and collaborating with specialists at Mediabrands to refine the details.
- Possess deep knowledge of communication and media landscapes.
- Stay informed about the latest developments in your clients' industries.
- Identify emerging opportunities on new media platforms and highlight relevant cultural trends to clients and colleagues.
- Leverage your experience to think creatively and propose innovative ideas for audience engagement and cultural relevance.
- Present your own media plans to clients.
Within Mediabrands, you will work closely with Media Specialists and Strategy teams, utilizing your expertise, tools, and skills to create and present a fully integrated media plan. Partnering with Kinesso Marketing Science, you will design effective data strategies to uncover new audience insights, driving growth for your clients. Collaborating with Content & Partnerships, you will ensure the selection of the right external partners to enhance your recommendations. You will consistently apply learnings from previous campaigns to improve your plans continuously.

