About the job
About Invoca:
Invoca is a cutting-edge revenue execution platform powered by artificial intelligence, designed to integrate marketing, commerce, and contact center teams. Our goal is to transform every customer interaction into quantifiable and profitable growth. Become part of our vibrant and rapidly expanding team, where innovation and teamwork are fundamental to our culture.
About the Role:
As a proactive net-new logo hunter, you will be tasked with selling our AI-driven revenue execution platform to marketing and digital leaders at mid-market B2C brands—organizations that rely heavily on inbound phone calls for customer acquisition and revenue generation.
This role encompasses the entire sales cycle and is focused on:
- Identifying and prospecting new logos across targeted verticals including healthcare, insurance, home services, automotive, financial services, retail, telecom, and travel/hospitality.
- Developing and managing a territory pipeline to achieve and surpass sales quotas.
- Qualifying, demonstrating, and closing deals with CMOs, VPs of Digital, heads of Growth, and Finance stakeholders.
- Positioning Invoca's platform as the solution to marketing attribution blindness, inefficient ad spending, and misalignment between marketing and sales.
You will collaborate closely with our Sales Development team, as well as Marketing, Product, and Implementation teams, to foster growth in Invoca's most rapidly expanding go-to-market approach: enabling marketing teams to gain attribution and ROI visibility on their phone-driven customer acquisition efforts.
Your Responsibilities:
Prospecting & Pipeline Management
- Generate 50–70%+ of your pipeline through proactive outbound prospecting, target account marketing, direct research, and strategic outreach (not solely relying on SDR leads).
- Identify and analyze target accounts in your territory utilizing intent signals, account-based marketing insights, and industry-specific research.
- Engage in discovery conversations to comprehend the marketing and revenue challenges faced by your accounts.
- Establish a robust referral network and leverage warm introductions.
Sales Cycle Management
- Qualify opportunities through a consultative, discovery-driven approach.
- Deliver customized product demonstrations that directly tackle customer pain points such as attribution gaps, ad spend efficiency, and cross-channel alignment.
- Clearly articulate Invoca's unique value proposition: complete closed-loop attribution from click to call to conversion, AI-powered intent analysis, and revenue execution capabilities.
- Manage complex multi-stakeholder deals.