About the job
Responsibilities:
1. Lead the creation of a comprehensive matrix for financial accounts on platforms such as TikTok and Facebook, focusing on account strategy, positioning, and operational management to drive user transaction conversions.
2. Oversee the planning, creative design, production, and distribution of financial short video content, implementing promotional strategies to boost follower growth.
3. Monitor and analyze video performance and user feedback, continuously optimizing content to enhance conversion rates.
4. Skillfully integrate trending events and topics with marketing strategies, developing timely content programs for promotion.
5. Stay abreast of the latest trends across short video platforms, including platform regulations and competitor activities.

