About the job
WHY CHOOSE DEPT®?
At DEPT®, a dynamic Growth Invention company, we empower some of the world’s most ambitious brands to achieve rapid growth. We operate at the cutting edge of technology and marketing, consistently creating what’s next through innovative ideas and swift action, because stagnation simply isn’t in our DNA.
We value individuals who are curious, purposeful, and constantly innovating. Our culture is rooted in three core principles: collaboration for greater success, an unyielding curiosity, and a determination to deliver results. This is how we operate, grow, and craft meaningful solutions.
Joining DEPT® offers you the freedom to explore, the opportunity to collaborate, and the trust to truly impact our clients, your colleagues, and the world we are shaping together.
THE ROLE:
As a Paid Media Manager, you will lead paid search and social media performance while managing client relationships and overseeing production resources. You will be the primary contact for your assigned clients, responding to inquiries and conducting weekly calls. Your responsibilities will include designing and implementing effective paid search and social media strategies in collaboration with vendors and senior team members, while also managing project timelines and deliverables for your accounts.
WHAT YOU'LL DO:
- Maintain an expert understanding of key paid media channels, including Google Search, Microsoft Search, Meta (Facebook & Instagram), YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, and UAC.
- Develop account strategies aimed at achieving or surpassing client efficiency and growth objectives.
- Implement effective account management monitoring and optimization techniques to enhance performance and meet client targets and budgets.
- Identify and prioritize initiatives with the potential for the greatest impact on account performance.
- Generate client roadmaps, testing plans, reports/dashboards, and quarterly/annual business reviews (QBRs/FBRs) to fulfill client requirements.
- Oversee the performance of a designated client portfolio, ensuring adherence to performance goals and responsible management of client budgets.
- Draft, review, and ensure agendas for status calls align with client expectations and highlight critical updates.
- Lead client meetings effectively, discussing completed projects, performance metrics, and future optimization strategies.
- Ensure that all account management activities undergo a quality assurance process to guarantee error-free execution.
- Cultivate and maintain strong relationships between DEPT® and the platforms we specialize in.