About the job
ABOUT US
Newform is a dynamic performance marketing agency that manages approximately $100 million annually in advertising spend for leading tech and mobile brands. We specialize in empowering category disruptors, including Betr, ElevenLabs, and Binance, to scale their paid social initiatives through our innovative short-form content strategy. Our in-house content team generates thousands of engaging ads each month with the aim of driving substantial growth for our clients.
ROLE OVERVIEW:
As a Paid Social Analyst, you will transform complex advertising data into actionable insights. Collaborating closely with media buyers and account managers, your role will entail producing reports, forecasts, and recommendations based on your analysis, spanning multiple accounts.
This position is ideal for a driven individual, whether a recent graduate or someone new to performance marketing, who is eager to learn and grow quickly. You will be part of a seasoned team with decades of collective experience, placing you at the forefront of performance marketing today.
KEY RESPONSIBILITIES
Develop and maintain weekly and monthly performance reports for Meta, TikTok, and other channels as necessary.
Analyze performance changes to identify drivers such as creative mix, audience fluctuations, delivery adjustments, funnel issues, attribution, and seasonality.
Collaborate with the engineering team to create forecasting and projection tools.
Proactively recommend optimizations to enhance the efficiency and scalability of client media programs.
QUALIFICATIONS
Exceptional analytical skills.
If you find excitement in probability distributions, enjoy poker, and have a passion for recognizing patterns, this role is tailored for you.
An eagerness to learn and grow.
(Preferred) Previous experience in performance marketing or trading roles.
BENEFITS
This is a full-time, in-office position in NYC, with an expectation of being in the office 3-4 days a week.
Work with innovative brands and influence decisions involving millions in budget allocation.
Competitive salary ranging from $70,000 to $100,000 annually.
Performance-based bonuses.
Comprehensive health, dental, and vision insurance coverage.