About the job
Join our dynamic social-first creative agency, dedicated to partnering with rapidly growing DTC, CPG, wellness, and supplement brands throughout the U.S. and Canada.
We specialize in producing high volumes of performance-driven ad creatives, including UGC, studio shoots, static ads, and motion graphics tailored for paid social campaigns. Our competitive advantage lies in our ability to deliver creative output at scale.
This role is pivotal in enhancing our creative processes to be smarter, faster, and more effective.
Key Responsibilities
In collaboration with:
- Creative Strategists crafting briefs
- Creator Coordinators managing creator relationships
- Creative Directors overseeing the creative process
- Editors producing various assets
Your primary responsibility will be to analyze and optimize ad performance post-launch.
Key tasks include:
- Evaluating live ad performance on platforms like Meta and TikTok
- Assessing creative effectiveness by asset, hook, format, and messaging
- Detecting successful and unsuccessful creative trends
- Recognizing when data is actionable versus premature
Insight Generation
- Analyzing the reasons behind ad success or failure
- Identifying creative trends across multiple accounts
- Distinguishing valuable insights from irrelevant data
- Clearly documenting findings in Notion
Feedback and Collaboration
- Providing actionable insights to Creative Strategists
- Suggesting specific creative modifications for future iterations
- Helping prioritize which concepts to scale or discontinue
- Connecting performance metrics with creative execution
Engage closely with Creative Strategists, Creative Directors, and Media Buyers to ensure alignment and effectiveness.
Performance Metrics for Success
In the first 60–90 days:
- Creative Strategists will depend on your insights for guiding iterations
- Creative decisions will be informed by data rather than intuition
- Iteration cycles will become swifter and more focused
- Reduced waste in creative assets and increased replicable successes
Preferred Qualifications
- Experience with TikTok Ads
- Background in working with DTC or CPG brands
- Familiarity with AI-assisted creative analysis
- Proven experience working collaboratively with creative teams
- Experience documenting insights, frameworks, or playbooks
This Role Does Not Include
- Media buying responsibilities
- Reporting or dashboard management tasks