About the job
We are seeking a dynamic Performance Lead to revolutionize the measurement and enhancement of marketing impact throughout the entire customer journey. This role is pivotal in analyzing data to identify key drivers of growth, value, and efficiency, translating insights into actionable commercial strategies.
If you are passionate about diving deep into analytics, linking data to tangible business outcomes, and empowering teams to make informed decisions, this position is tailored for you.
About Our Virgin Family
Join the Virgin Group – an eclectic collective that is committed to innovation, transforming customer experiences, and having fun while doing it. We are bold, disrupting various industries from finance to space, united under the Virgin banner.
Virgin Red rewards customers who embrace the Virgin lifestyle, allowing them to earn Virgin Points through our expansive partner network, unlocking everyday benefits and exclusive experiences. As the central hub of the Virgin network, we enhance customer insights and foster collaboration with our partners. Bold, unique, and customer-centric – that’s Virgin Red.
Although we are a major brand, our team is compact, which means we adopt a hands-on approach while maintaining strategic thinking. Everyone is encouraged to contribute actively, creating an exciting and collaborative work environment.
Key Responsibilities
- Define and measure marketing performance across Virgin Red.
- Connect marketing expenditures to incremental business outcomes, utilizing a mix of modeling, testing, and platform data to inform decisions.
- Implement a comprehensive view of performance, considering both immediate results and long-term brand loyalty impacts.
- Establish and integrate a clear experimental approach across paid media, digital platforms, CRM, and customer lifecycle activities.
- Collaborate closely with Data, Analytics, Brand, Product, and Technology teams to convert insights into impactful actions.
- Encourage a shift from channel-first to outcome-focused decision-making.
- Maximize the value derived from our media, platforms, and marketing technologies.

