Qualifications
Your RoleWe are seeking an experienced Growth Account Manager with a strong background in direct-response acquisition to enhance Miro’s paid acquisition strategies. You will be responsible for driving performance across one or more primary channels (paid search, Meta, YouTube), ensuring measurable revenue growth within ROAS and payback limitations. While paid search experience is highly desirable due to its rigor and measurability, demonstrated success in other performance channels will also be considered.Key ResponsibilitiesOversee and expand paid acquisition campaigns on a global scale, including paid search, Meta, and YouTube.Achieve revenue growth targets while managing a budget of $X million within ROAS/payback constraints.Develop hypotheses, design and execute experiments, gather data, apply insights, and rigorously test audiences, creatives, and bidding strategies.Collaborate with creative and analytics teams to maximize channel efficiency.Identify opportunities by analyzing extensive data sets and implement tailored strategies to meet our objectives, ensuring performance marketing data is organized, clear, and communicated effectively to key stakeholders.Discover and scale new high-performing channels or formats.Qualifications5+ years of experience in direct-response performance marketing, concentrating on converting investments into tangible growth.Demonstrated success in managing substantial budgets for measurable acquisition.Experience in paid search is strongly preferred.Comprehensive understanding of attribution and incrementality, with CRO applied to validate causal impact.Exceptional analytical skills and experience with data-driven marketing.
About the job
Join Our Dynamic Team
The Performance Marketing team plays a pivotal role in driving Miro's expansion globally, achieving significant results through strategic advertising across more than 100 countries. We manage paid acquisition initiatives across various channels, including paid search, Meta, YouTube, and innovative performance platforms, all while focusing on measurable revenue growth within strict ROI and payback parameters. This function merges in-depth channel expertise, data-driven decision-making, and a culture of quick testing to amplify Miro's outreach and influence. Our team comprises specialists in Paid Search, Meta, YouTube, and LinkedIn, who excel in audience targeting, creative optimization, bidding strategies, and channel expansion. We collaborate closely with Analytics, Organic, and CRO teams to ensure seamless campaign execution across the marketing funnel, delivering high-performing acquisition programs that facilitate both product-led and enterprise growth initiatives.
About RealtimeBoard
Miro is a global leader in online collaboration, enabling teams to work together seamlessly across locations. Our innovative platform facilitates brainstorming, planning, and project management, empowering organizations of all sizes to collaborate in real-time. Our Performance Marketing team is at the forefront of our international growth strategy, taking on exciting challenges that drive Miro's success.
