About the job
Job Summary:
Join our innovative team at Creative Chaos as a PPC Manager, where you will spearhead the development, management, and optimization of our Pay-Per-Click advertising strategy across multiple platforms. Your expertise will be crucial in maximizing ROI on our PPC campaigns while effectively driving targeted traffic to our digital assets.
Key Responsibilities:
- Design, execute, and refine PPC campaigns utilizing platforms such as Google Ads and Bing Ads.
- Conduct comprehensive keyword research to pinpoint optimal search terms for our services.
- Craft compelling ad copy, develop landing pages, and structure campaigns to enhance lead generation.
- Continuously monitor, analyze, and report on campaign performance, making real-time adjustments to boost ROI.
- Employ A/B testing, heatmaps, and analytics tools to improve conversion rates and minimize cost-per-click (CPC).
- Oversee bid strategies and budgets ensuring adherence to targeted KPIs.
- Stay current with the latest trends and algorithm changes within PPC and SEM.
- Collaborate effectively with content, design, and development teams to align ad strategies with broader business objectives.
- Provide insights and recommendations on emerging platforms or strategies to enhance market reach.
- Maintain regular communication with stakeholders regarding campaign outcomes and strategies for improvement.

