About the job
About Us
At Remote Talent LATAM, we specialize in connecting exceptional Latin American professionals with prominent U.S. marketing agencies. Our mission is to facilitate an effective hiring process that aligns talent with the right opportunities, focusing on skills, cultural fit, and mutual goals. Acting as a trusted partner rather than a direct employer, we are dedicated to bridging the gap between remarkable talent and exciting opportunities.
About Our Client
Our client is a forward-thinking digital marketing agency committed to driving business growth through innovative, data-driven online marketing strategies. They foster a collaborative, transparent, and continuously learning environment, encouraging specialists to contribute their ideas, share insights, and enhance campaign performance collectively.
Role Overview
The PPC Specialist will play a vital role in managing and optimizing paid advertising campaigns across various digital platforms. This position emphasizes enhancing campaign performance through data analysis, conversion tracking, and ongoing optimization efforts.
Close collaboration with internal teams, especially account managers, is essential to ensure that campaigns meet client objectives and performance targets. Success in this role hinges on strong analytical skills, effective communication, and the ability to efficiently oversee multiple accounts in a remote setting.
Responsibilities
- Design, launch, and manage digital advertising campaigns from inception to reporting.
- Oversee campaigns across platforms such as Google Ads, with opportunities to work on additional platforms like Meta, LinkedIn, and Bing.
- Continuously monitor campaign performance and implement adjustments to enhance outcomes.
- Conduct regular performance reviews for assigned client accounts.
- Optimize campaigns by refining:
- Audience and keyword targeting
- Ad creative and messaging
- Landing page strategies
- Bid strategies and placements
- Budget allocation and tactical settings
- Analyze campaign performance metrics to identify areas for improvement.
- Implement and maintain conversion tracking using tools such as Google Analytics, Google Ads, and Google Tag Manager.
- Ensure accurate tracking of conversions, including form submissions, phone calls, purchases, and other engagement actions.
- Utilize campaign data to inform optimization strategies and reporting.
- Provide regular insights and clear updates to account managers regarding campaign activity, results, and next steps.
- Engage in internal meetings and collaborate with team members to enhance overall campaign strategy.
- Maintain timely communication through email, chat, and project management tools.