About the job
Employee Applicant Privacy Notice
About Us:
Join us in shaping the future of personal finance.
At SoFi, we are revolutionizing how individuals manage their finances through innovative mobile-first technology. As a leading financial services company and national bank, we are committed to empowering millions of members to achieve their financial aspirations. The financial industry is evolving rapidly, and we are at the forefront of this transformation, making a meaningful impact on people's lives while adhering to our core values. Invest in your future and career with us.
The Opportunity
SoFi is on the lookout for a visionary and collaborative Principal Product Manager to spearhead the development of AI-driven financial insights for our members. In this role, you will be pivotal in shaping how SoFi leverages AI and personalized experiences to empower members in their financial journeys. As a passionate advocate for our customers, you will influence cross-functional strategies across all business units to create an indispensable AI mentor for our members.
Your expertise will help set ambitious objectives and drive innovative solutions that transform the way our users engage with their finances.
Key Responsibilities
- Lead the multi-year strategy for SoFi Coach, enhancing member acquisition and engagement throughout the SoFi ecosystem.
- Identify and implement cutting-edge technologies that enhance our value proposition and assist members in making informed financial decisions.
- Shift from reactive to proactive personalized insights, developing features that encourage better financial habits in real-time.
- Communicate the vision, strategy, and customer impact effectively to stakeholders at all leadership levels, ensuring alignment on key objectives.
- Work collaboratively with engineering, data science, design, and marketing teams to translate customer needs into leading-edge experiences.
- Act as a true builder by defining the business strategy while managing the technical aspects and execution plans necessary for launch.
- Utilize a data-driven approach to monitor performance and iterate on product enhancements.

