Qualifications
What You’ll DoLead the primary acquisition route from onboarding through monetization, managing a team of 4.Drive subscriber growth through rigorous experimentation in pricing, packaging, payments, and upselling strategies.Identify and assess new monetization opportunities that foster significant revenue growth.Establish consistent frameworks, metrics, reporting systems, and measurement strategies for growth initiatives and experiments.Craft an exceptional end-to-end customer experience by seamlessly integrating rapid testing with thoughtful narrative design.Shape our experimentation stack, tooling, and modeling while promoting its adoption across Ffern.What We’re Looking ForMust Haves:Minimum 3 years of experience in product growth, with a focus on conversion optimization and onboarding funnels, preferably in a B2C startup.Demonstrated expertise in designing, executing, and analyzing A/B tests to enhance conversion, engagement, and retention.Proven ability to collaborate effectively with designers, engineers, and cross-functional teams to achieve growth outcomes.Strong prioritization skills and a capacity to deliver high-impact results swiftly.A data-driven, insight-oriented, and experimentation-centric mindset.Intuitive understanding of brand and editorial quality.Experience in subscription models.Nice to Haves:Experience in subscription e-commerce.Ownership of a performance marketing-focused acquisition funnel.Proficiency in SQL for data analysis.
About the job
At Ffern, we are tackling a unique challenge: achieving exceptional growth driven by performance while being anchored by a world-class brand. We combine meticulously crafted content with a robust performance marketing approach.
We are seeking a dynamic Product Lead - Conversion to spearhead a conversion experience that is truly unparalleled in the market. This role involves managing a high-emotion, high-consideration luxury funnel that resembles editorial storytelling more than conventional e-commerce practices.
With an impressive 300% growth over the past two years, Ffern is expanding its digital product teams. As a part of the growth team, you will lead the conversion pod, which is our most impactful team, taking charge of our primary acquisition funnel and overseeing a talented group of 4 designers and software engineers.
Your leadership will directly influence product development and iteration at Ffern, establishing standards for A/B testing, roadmapping, and product management processes.
Join our team of 80 and play a pivotal role in shaping what is rapidly becoming an iconic luxury brand.