About the job
About AppGate
AppGate is at the forefront of cybersecurity, safeguarding an organization’s most critical assets with its cutting-edge Zero Trust Network Access (ZTNA) solution and expert Cyber Advisory Services. As the only direct-routed ZTNA solution engineered for peak performance, unparalleled protection, and seamless interoperability, AppGate empowers enterprises and government agencies globally. Our Cyber Advisory Services enhance your security posture, ensuring business continuity in an increasingly digital world.
We are seeking a dynamic Product Marketing Manager to become a vital member of AppGate's ZTNA product marketing team. In this pivotal role, you will spearhead essential go-to-market activities such as messaging development, sales enablement, product launches, competitive intelligence, and demand generation initiatives for our industry-leading AppGate ZTNA solution. This hands-on position is ideal for a product marketer with around five years of experience, ideally within the cybersecurity domain, capable of translating complex technical capabilities into clear, compelling value propositions for diverse audiences.
The Role
• Develop and own product positioning, value propositions, target personas, and messaging for AppGate ZTNA throughout the buyer journey.
• Strategize and implement product launches, including launch plans, sales playbooks, collateral, and cross-functional enablement.
• Create and update sales enablement tools (battlecards, pitch decks, ROI talking points, demo scripts) and provide training to the sales and field marketing teams.
• Conduct competitive analysis and provide actionable insights to the product, sales, and demand teams.
• Transform product capabilities into engaging customer-facing content: whitepapers, solution briefs, one-pagers, website copy, blog posts, and webinar materials.
• Collaborate with demand generation and customer reference programs to support campaigns and elevate thought leadership.
• Maintain a deep understanding of market dynamics by monitoring industry trends, collecting customer insights, and supporting analyst relations activities to inform product positioning and messaging.
What We're Looking For
• 4–7 years of product marketing experience (or a combination of product + field marketing / product management + marketing), ideally within B2B enterprise SaaS products.
• Preferably, experience in cybersecurity or security-adjacent markets (network security, identity, cloud security, ZTNA).
• Exceptional writing and storytelling abilities, capable of crafting clear, technical-to-business messaging and sales-oriented content.
• Comfort with data analysis and market research to support strategic decisions.

