About the job
Product Marketing Specialist
Location: Remote (USA) - Miami preferred
About Matia
At Matia, we are leading the DataOps revolution, developing an integrated platform that optimizes data infrastructure from start to finish. Our mission is to empower data teams by simplifying ingestion, reverse ETL, observability, and cataloging, enabling quicker and more informed decision-making while significantly reducing tool sprawl. Supported by top investors and trusted by data teams at innovative companies like Ramp, Honeybook, Drata, and Lemonade, we are shaping the future of data.
Role Overview
We are seeking a technically savvy Product Marketing Specialist who will take the reins on positioning, messaging, and market introduction of our platform. This pivotal role resides at the crossroads of product development, sales, and go-to-market strategy. As the voice of the market within Matia and the voice of Matia in the market, you will play a critical role in our success.
This position offers high-impact opportunities in a cross-functional capacity for individuals who grasp the modern data stack, can translate intricate technical functionalities into engaging narratives, and excel in a dynamic startup atmosphere.
Key Responsibilities
Positioning and Messaging
Lead the establishment of Matia's core positioning, messaging framework, and value proposition tailored for various segments and personas.
Craft clear, distinct narratives that resonate with data engineers, analytics engineers, and data leaders.
Guarantee consistent messaging across all platforms and customer interactions.
Content Strategy and Creation
Collaborate with contractors to translate positioning into impactful content such as website copy, product pages, blog posts, thought leadership articles, and technical explanations.
Generate persona-specific content that fosters awareness, consideration, and conversion.
Work closely with demand generation teams to align content with campaign strategies and pipeline objectives.
Support branding and social media initiatives.
Go-To-Market Execution
Oversee product launches from start to finish, coordinating efforts between product, sales, and marketing teams.
Collaborate with demand generation on campaigns, content strategies, and pipeline programs, including developing account lists based on ideal customer profiles.
Create and maintain sales materials such as presentations, one-pagers, battlecards, and objection-handling resources.

