About the job
Join MGID, a leader in global native advertising!
As a pioneering native advertising platform, MGID empowers brands to connect with distinct local audiences on a grand scale. Our innovative, privacy-centric targeting technology fosters transparent collaborations between advertisers and publishers, enabling brands to elevate their performance and awareness while allowing publishers to effectively monetize their audiences. We're on a journey to develop unique advertising technologies, and your contribution will be crucial in propelling us forward.
In the role of Programmatic Account Manager, you will be instrumental in shaping and expanding our programmatic advertising initiatives. You will take charge of traffic acquisition, strategy testing, and inventory management, playing a vital role in enhancing ad performance and delivering meaningful business results.
Your objective is to craft impactful programmatic advertising solutions that yield measurable outcomes. By leveraging data-driven insights, strategic optimizations, and innovative methodologies, you will maximize the potential of our ad inventory, help clients achieve their objectives, and drive the growth of our business.
Your Responsibilities:
Oversee and enhance traffic acquisition strategies across various programmatic platforms (e.g., Google, Xandr, Bidwitch), ensuring optimal management and allocation.
Design and execute tests on diverse ad strategies to pinpoint the most effective techniques for maximizing ad performance.
Act as the primary liaison for clients, ensuring consistent communication and swiftly addressing any inquiries or concerns.
Develop and sustain strong client relationships through proactive engagement, strategic insights, and outstanding service.
Work closely with internal teams, including technical and sales departments, to guarantee cohesive implementation of programmatic strategies.
Keep abreast of the latest trends, technologies, and best practices in programmatic advertising and digital marketing.