About the job
About Valatam
At Valatam, we pride ourselves on being a dedicated team that bridges bilingual professionals from Latin America with clients worldwide. Recognized as a Great Place to Work for 2025-2026, we believe that remarkable work starts with exceptional people.
About the Role
As a Media Buyer, you will take charge of managing and optimizing paid advertising campaigns across Meta platforms, including Facebook and Instagram. Your role will focus on enhancing ad performance, analyzing campaign metrics, and maximizing return on ad spend (ROAS) through strategic, data-driven optimization.
Key Responsibilities
- Oversee all Meta ad accounts and campaigns, from setup to detailed reporting. Regularly monitor and analyze performance metrics such as CPA, ROAS, CTR, CPM, and CVR.
- Adjust budgets and pacing based on real-time performance insights.
- Conduct A/B testing on various elements including audiences, creatives, ad copy, and landing pages.
- Collaborate with creative teams to produce high-impact ad content.
- Generate comprehensive weekly and monthly performance reports, providing insights and actionable recommendations.
- Ensure precise tracking setup, including Meta Pixel, Conversion API, and event tracking.
- Stay informed on the latest Meta Ads best practices and algorithm updates.
Requirements
- Proficient in English (C1/C2) and Spanish.
- A minimum of 2 years’ hands-on experience with Meta Ads.
- Strong familiarity with Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets.
- Experience with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot).
- A quiet home office environment with stable internet (minimum 10 Mbps down / 2 Mbps up) and a backup connection.
- A Bachelor's or Associate's degree is preferred.
Benefits
We embrace our core values of ACTION (get things done), CARE (support others and do things right), OUTSTANDING (maintain the highest standards), DEPENDABLE (follow through on commitments), and ENERGY (bring positivity daily). If these values resonate with you, you will thrive in our environment.
- Starting hourly rate of USD 1288/month (final rate based on experience).
- Annual pay increases.
- Discretionary bonuses from clients (80% of clients provide year-end bonuses).
- 7 U.S. federal holidays plus 4 paid PTO days.
- Monthly medical insurance stipend (post-induction).
- Bonuses for birthdays/anniversaries and allowances for gym/wellness.
- Access to unlimited online fitness classes, company events, and Christmas celebrations.

