About the job
Allwyn UK is a key player within the Allwyn Entertainment Group, a leading multinational lottery operator with a significant footprint across Europe, including notable markets like the Czech Republic, Austria, Greece, Cyprus, and Italy.
At Allwyn, we prioritize our mission and values, focusing on delivering substantial contributions to good causes through The National Lottery. Join our ambitious transformation initiative aimed at enhancing the lottery's contributions to society.
The Role Overview:
The Retail Sales Executive serves as the vital link between The National Lottery and its retailers, driving sales and enhancing returns to good causes. By managing your designated territory, you will foster strong relationships with retailers, ensuring they are well-equipped to promote lottery products.
Your Key Responsibilities Include:
- Analyzing your territory, retailer performance, and competitive landscape to maximize sales and contributions to good causes.
- Supporting the Annual Business Plan through effective communication of marketing strategies to our retail partners.
- Collaborating with the Retail Sales Team to achieve objectives and leveraging retail insights to enhance operational practices.
- Executing territory management plans and conducting store visits to ensure compliance with performance indicators.
- Promoting high standards of in-store execution and ensuring clear communication of key messages.
- Cultivating strong relationships within your territory to advocate for The National Lottery and drive in-store promotions.
- Ensuring retailer compliance with player protection standards through the Retail Training Centre (RTC).
Your proactive approach and dedication to personal development will be crucial in achieving success in this role.

