About the job
About the Role
As a Sales Advisor at H&M, you will play a vital role in delivering exceptional customer service. You will warmly welcome and guide customers throughout the store, actively promoting our diverse range of products. Your fashion sense and product expertise will empower you to provide customers with the insights they need for an outstanding shopping experience. Additionally, you will contribute to maintaining a well-organized sales floor and back of house, working collaboratively with your team to enhance the overall customer journey.
A Day in the Life
At H&M, no two days are alike! Your responsibilities will typically include:
- Delivering top-notch customer service by welcoming and assisting customers through the store and online experiences.
- Engaging customers in meaningful conversations to enhance their shopping experience.
- Guiding customers through our latest fashion trends and collections across all store areas.
- Effectively promoting and selling our products to meet customer needs.
- Encouraging customers to join our Customer Loyalty App and participating in sustainability initiatives.
- Upholding the H&M brand’s positive image in every customer interaction.
- Collaborating with store management to implement commercial and operational strategies aimed at achieving sales targets.
Fashion & Trend Awareness
- Staying informed about current fashion trends, styles, brands, and competitor activities.
- Utilizing your fashion knowledge to share relevant information with customers.
Team & Development
- Sharing and developing your service, fashion, and operational knowledge with colleagues.
- Adhering to procedures, routines, and legal requirements across all store areas.
- Participating in feedback exchanges with colleagues to foster mutual learning and support.
- Engaging in onboarding processes and training opportunities to enhance your role and career development.
Retail Operations/Visual & Commercial Execution
- Managing the complete garment cycle, including unpacking, refilling, and garment care.
- Ensuring the fitting rooms and checkout areas operate according to best practices.
- Maintaining a clean and tidy sales floor and stockroom.
- Supporting visually appealing merchandise displays that communicate trends and stories effectively.

