About the job
About the Role
As a Sales Advisor at H&M, you will play a crucial role in delivering exceptional customer service. You will welcome and guide customers through the store, engaging them to actively promote and sell our fashion products. Your expertise in fashion and product knowledge will empower you to provide customers with detailed information, ensuring they have the best shopping experience possible. You will also be responsible for garment replenishment, maintaining store presentation, and contributing to a clean and organized environment while collaborating closely with your team.
A Day in the Life
At H&M, no two days are the same. However, your typical responsibilities will include:
- Delivering outstanding customer service by welcoming and assisting customers throughout the store and in the OMNI experience where applicable.
- Engaging customers in conversation to enhance their shopping experience.
- Guiding customers through our latest fashion trends, stories, and product offerings.
- Effectively promoting and selling our products to meet sales targets.
- Actively endorsing our Customer Loyalty App (Hello Member) and sustainability initiatives in-store.
- Representing yourself and the H&M brand positively in all customer interactions.
- Collaborating with the management team on commercial and operational actions to achieve sales objectives.
Fashion & Trend Awareness
- Staying updated with the latest fashion trends, styles, brands, and competitors.
- Utilizing your product knowledge to provide relevant information to customers.
Team Development
- Sharing your knowledge of service, fashion, and store operations with your colleagues.
- Following all procedures, routines, and legal requirements across all store areas.
- Giving and receiving constructive feedback with your colleagues to foster learning and development.
- Participating in onboarding and training processes relevant to your role.
Retail Operations
- Managing the garment cycle from unpacking to presentation and ensuring quality garment care.
- Operating fitting rooms and checkout areas according to best practices.
- Maintaining a clean and organized sales floor and stockroom.
- Supporting garment presentation and maintaining attractive merchandise displays.

