About the job
Join Focal, a leading innovator in outdoor electric heating solutions for restaurants and hospitality venues. Our mission is to ensure outdoor spaces remain inviting and comfortable throughout the year, allowing businesses to thrive regardless of the season. With a proven product and a growing customer base in the Bay Area, we are now expanding our team to reach larger accounts and new markets.
As a Sales Development Representative (SDR), you will take charge of researching and qualifying potential accounts, conducting personalized outreach, and preparing warm leads for our sales team. Your role will be pivotal in fostering relationships that lead to increased business opportunities.
Key Responsibilities
Account Research & List Building
- Identify and prioritize key restaurant groups, hotel operators, and hospitality venues aligned with our target customer profile, starting in the Bay Area and expanding across California.
- Build networks with indirect partners such as general contractors, designers, and project managers who can connect us with valuable accounts.
- Locate and verify decision-makers at each target account, including roles like VP Operations, Facilities Director, GM, or Owner, along with their contact information.
Outbound Outreach
- Execute tailored outreach strategies through the most effective channels for each account, ensuring a customized approach for every interaction.
- Encourage in-person engagement for Bay Area candidates, as face-to-face meetings can often yield better results than cold emails.
- Schedule introductory meetings and qualify leads against our established criteria before transitioning them to the sales team.
Market Intelligence
- Stay informed on new restaurant openings and construction activities by tracking permit filings, architectural announcements, and news on group expansions.
- Identify early-stage opportunities for Focal to engage potential clients before new spaces are fully developed.
- Maintain an up-to-date overview of who is opening new locations across our target areas.
Pipeline & CRM Management
- Log all interactions and update the CRM system to ensure accurate tracking of leads and opportunities.

