Qualifications
Your Responsibilities:Utilize your Chinese linguistic, cultural, and market insights to enhance multilingual search and digital marketing campaigns.Perform comprehensive keyword research (including using local tools like Baidu Keyword Planner), develop content, and localize/adapt it for target markets.Optimize and tailor SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural relevance and search optimization.Create high-impact ad copy aligned with local market preferences and search behavior.Provide ongoing strategic recommendations for on-page SEO, content architecture, and performance enhancements.Ensure exceptional accuracy, detail orientation, and organization in all outputs.What We Seek:Native proficiency in Chinese (Traditional or Simplified) with fluent English.A minimum of 2 years of hands-on experience in SEO/content optimization, particularly within digital channels relevant to Hong Kong, Mainland China, and/or Taiwan.Proficiency in both international and local search/analytics tools (such as Google Keyword Planner, Baidu Webmaster Tools, and Baidu Analytics/Tongji).Advanced skills in content adaptation and awareness of local market search trends.A strong commitment to quality, deadlines, and effective communication.Familiarity with Microsoft Office (intermediate skills in Excel and Word).A demonstrated passion for digital marketing and current knowledge of evolving SEO strategies in the Greater China area.
About the job
Join Our Global Search Marketing Team! (Focus on Hong Kong, Mainland China, and Taiwan)
Are you enthusiastic about digital marketing and proficient in Chinese? TransPerfect, a rapidly expanding global digital marketing firm, is enhancing our network of Search Marketing Specialists. We are on the lookout for talented SEO professionals fluent in both Traditional and Simplified Chinese to contribute to impactful projects across Hong Kong, Mainland China, and Taiwan.
We particularly value partnerships with skilled freelancers capable of delivering mid to senior-level expertise in SEO content optimization, strategic SEO planning, and executing digital marketing campaigns tailored for local Chinese markets.
Familiarity with platforms such as Baidu, 360 Search, Sogou, and analytics tools like Tongji will be highly beneficial.
About TransPerfect
TransPerfect is a leading digital marketing company with a global presence, dedicated to delivering high-quality marketing solutions and insights to top-tier clients across various industries. Our diverse and multicultural team collaborates to execute innovative marketing strategies that drive results.