Qualifications
- Proven experience in account management or business development, preferably within the advertising or pharmaceutical sectors.- Strong understanding of programmatic advertising and digital marketing strategies.- Excellent communication and interpersonal skills, capable of building strong relationships with clients.- Proficiency in CRM software, particularly Salesforce, for opportunity management and reporting.- Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
About the job
Join OpenX, the leading global people-based advertising exchange, as a Senior Account Executive within our newly established Health & Pharma vertical. In this pivotal role, you will contribute significantly to the growth of OpenX by fostering relationships with brand advertisers and global advertising agencies during a transformative phase of our company.
As an integral part of the Buyer Development team, you will have a unique chance to shape the company's direction, reinforce our status as the premier identity-focused Supply-Side Platform (SSP), and manage a portfolio of high-value client relationships.
Key Responsibilities:
- Cultivate and strengthen partnerships with holding companies, brands, agencies, agency trading desks (ATDs), consultancies, and managed service providers.
- Collaborate closely with account teams at top 200 global pharma brands to activate private marketplaces.
- Develop strategic deals that enable advertisers to connect with their targeted audiences and premium inventory through OpenX's extensive publisher network.
- Identify and engage potential buyers, utilizing a strategic discovery approach and compelling sales narrative aimed at enhancing Programmatic Direct expenditure.
- Provide essential ‘ground support’ for strategic deals, driving transactional business and ensuring consistent deal-based revenue.
- Manage a robust pipeline of opportunities using Salesforce, delivering regular updates on deal progress to management.
- Collaborate with internal teams to offer clients the complete suite of OpenX's programmatic and identity-based solutions.
About OpenX
OpenX is the world's largest people-based advertising exchange, dedicated to delivering innovative solutions that connect advertisers with their target audiences. Our mission is to empower brands and agencies to achieve their goals through superior technology and insights, ensuring effective and impactful advertising strategies.