About the job
About WPP Media
WPP serves as the reliable growth partner for the world's premier brands. Through exceptional talent, trusted data and insights, and world-class partnerships—united by our pioneering marketing platform, WPP Open—we assist clients in navigating change, seizing opportunities, and achieving transformational growth.
WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale. Through WPP Open, powered by Open Intelligence, clients gain clarity on the effectiveness of their media investments.
For further details, visit wppmedia.com.
Role Overview
Mindshare, a part of WPP, is committed to delivering Good Growth for our clients. As “Growth Architects,” we foster growth that benefits all stakeholders—enhancing outcomes for people, the planet, and businesses—by utilizing media with purpose. This strategy cultivates deeper connections with consumers, elevates brand trust, and drives optimal results for all involved.
We are seeking a seasoned Senior Account Executive specializing in Paid Social to join our expanding team. In this pivotal role, you will take charge of maintaining client relations, overseeing Paid Social initiatives, and collaborating with the Paid Social Manager to realize our strategic goals and ensure best practices in execution. You will also engage with various sister agencies within our network, including creative teams, data specialists, and PR professionals.
Main Responsibilities:
- Effectively manage and implement Paid Social campaigns across digital platforms such as Facebook, Twitter, Google, and YouTube, while also exploring advertising opportunities on platforms like LinkedIn, Snap, and Pinterest.
- Develop comprehensive media plans aimed at achieving defined KPIs.
- Utilize third-party technologies like Double-click Campaign Manager, Adobe Analytics, and Google Analytics for tracking and measuring digital media.
- Leverage advanced features within native and third-party digital management platforms (e.g., automation, bid rules, audience creation/expansion, and feed integration).
- Design and implement testing strategies to enhance campaign performance.

