Qualifications
What to Expect?Collaborate with Field leadership to define, measure, and track key performance metrics related to pipeline health, bookings, productivity, and retention.Provide high-quality insights and analyses that inform both tactical and strategic decisions, supporting ongoing operations and long-term growth initiatives.Develop and maintain dashboards, reports, and models that ensure real-time visibility into field performance utilizing Contentful’s Insight360 platform and advanced BI tools.Work alongside the central Data team to guarantee data integrity, foster new data capabilities, and outline requirements for future enhancements to the data platform.Serve as the Data Steward for the Field organization to enhance data capture, define essential metrics and attributes, and maintain robust data hygiene for field-owned data.Perform in-depth analyses on critical topics such as funnel conversion, territory design, forecasting accuracy, and field capacity planning.Partner with Marketing, Customer Success, Product, and Finance to develop a comprehensive view of the customer lifecycle, integrating data across the revenue funnel.
About the job
About the Opportunity
Contentful is on the lookout for a Senior Business Intelligence Analyst to enhance our expanding Field organization. In this pivotal and visible role, you will act as the analytics thought leader, converting data into actionable insights that spur growth, enhance efficiency, and facilitate strategic decision-making.
You will collaborate closely with field leadership, revenue operations, marketing, product, and finance teams to identify opportunities that boost pipeline generation, elevate conversion rates, and optimize field performance. As a vital business partner, your data-informed recommendations will play a crucial role in shaping our go-to-market strategy.
This position resides within the Field organization while closely partnering with our central Data team—utilizing Contentful’s Insight360 platform to ensure the field organization has access to reliable, timely, and actionable data. You will analyze data, conduct experiments, create dashboards and models, and support leadership with data-driven narratives that lead to significant business outcomes.
If you are a hands-on analytics specialist with a fervor for tackling commercial challenges through data, this is your chance to make a significant impact on the growth and success of Contentful.
About Contentful
Contentful is a leading content infrastructure platform that enables teams to build digital experiences with unparalleled flexibility and scalability. Join us and become part of an innovative company that values teamwork, creativity, and customer-centric solutions.