About the job
Nielsen is on the lookout for a talented and innovative Senior Copywriter to join our global media intelligence team. In this role, you will be the creative force that connects our exceptional data capabilities with the strategic demands of our clients, including advertisers, agencies, and media outlets. Your primary objective will be to transform intricate insights into compelling narratives that resonate with contemporary cultural conversations.
As a Senior Copywriter, you will craft a diverse range of content including articles, reports, brand stories, taglines, video scripts, and case studies, all derived from data points, historical trends, and innovative concepts. You will play a crucial role in positioning Nielsen as a leader in the industry by producing high-quality content that enhances brand visibility and drives lead generation.
Your expertise in interpreting high-level data intelligence will enable you to create impactful marketing assets that bridge the gap between our data scientists and our clientele, effectively demonstrating our value and reinforcing our position as thought leaders in the field.
Key Responsibilities
Content Creation: Produce high-quality, culturally aware content for various multimedia marketing assets. Ensure all copy is driven by customer insights and optimized for performance across digital, social, events, and sales channels, linking Nielsen’s data to the current trends in advertising and media.
Storytelling: Convert creative concepts, technical products, platforms, and media insights into clear, engaging B2B narratives that resonate with industry trends. Transform raw metrics into authoritative stories that are both timely and impactful.
Collaboration: Partner with internal data analysts and product managers to extract insights that inform our content strategy. Work alongside various marketing functions to create copy that supports the entire sales funnel from awareness to retention.
Diverse Outputs: Develop narrative frameworks for a wide range of deliverables including client communication, digital assets, social media series, sales enablement content, event panels, and podcasts.
Quality Assurance: Commit to meticulous attention to detail, ensuring our narratives are not only engaging but also anchored in the accuracy that is synonymous with the Nielsen brand.

