About the job
As a Senior Copywriter at Xero, you will play a pivotal role in defining how we convey our message across the UK and EMEA regions. Collaborating directly with the regional marketing team within our global in-house creative agency, you will craft compelling narratives that resonate with audiences. Your focus will be on ensuring that every project reflects clarity, humanity, and the distinct essence of Xero, merging creativity with efficiency to produce work that aligns with our brand.
You will engage in a diverse array of projects, from campaign messaging to product descriptions, lifecycle communications, digital content, and social media initiatives. Utilizing technology, you will enhance the execution process while maintaining ownership of the creative and strategic vision, employing AI as a supportive tool to amplify your ideas rather than replace them. Your goal is to deliver clear, engaging copy that drives results and empowers our customers' businesses.
Team Dynamics & Collaboration
You will be an integral part of 'The Hub', Xero's global creative agency, working alongside the regional marketing team to fulfill their daily creative requirements. This role necessitates collaboration with designers, strategists, and marketers to generate innovative ideas that resonate across various markets while preserving global consistency.
Initial Focus Areas
Crafting and refining creative copy for campaigns, lifecycle journeys, digital experiences, and marketing collateral across the region.
Partnering with the regional marketing team to address local campaign and content needs.
Tailoring copy to reflect regional nuances while ensuring adherence to the global brand voice.
Assisting in campaign conceptualization to bring clarity and creative thinking to ideas that can be scaled globally.
Work Environment
This position is based in the UK, serving the UK & EMEA markets.

