Qualifications
Role Requirements:
Proven experience in digital analytics, UX/funnel optimization, and A/B testing.
Expertise in analytics systems and data sources including web analytics (Google Analytics), funnel analysis (Content Square), CRM, survey tools (Usabilia), BI tools (Tableau, PowerBI), and other third-party sources.
Adept at aligning client business goals with comprehensive measurement plans that outline necessary metrics, systems, and methodologies.
Strong analytical background with the capability to generate insights using statistically sound methods to support business strategies.
Exceptional communication and storytelling abilities to convey insights clearly and effectively across various formats such as reports, presentations, and interactive dashboards.
Experience in crafting detailed tracking strategies to ensure comprehensive data capture, including tag management (GTM), quality assurance, and implementation guidance.
Familiarity with developing strategic testing frameworks, learning agendas, and associated methodologies, including using Google Optimize and assessing statistical significance.
About the job
Join AKQA, a leader in Data & Analytics, where we harness the power of information to drive exceptional value for our clients and their customers. Our dynamic and multidisciplinary team excels in UX analytics, consumer research, and applied data science, making data central to shaping the future of business.
As a Senior Data Analyst, you will be fueled by a passion for extracting insights from data to enhance consumer connections. You will spearhead the development of measurement and testing frameworks that tie directly to our clients’ business outcomes.
At AKQA, you’ll gain access to unparalleled thought leadership from illustrious authors, artists, athletes, and entrepreneurs. We cultivate a meritocratic environment that promotes ownership and innovation, surrounded by some of the brightest minds in the industry.
About AKQA
AKQA is at the forefront of Data & Analytics, providing innovative solutions that drive client success and positive customer experiences. As part of WPP, our commitment to excellence and creative problem-solving sets us apart in the industry.