About the job
The Senior Design Manager is an innovative and strategic creative leader who drives contemporary brand expression, data-informed storytelling, and groundbreaking marketing design. Reporting directly to the Creative Director, this pivotal role is responsible for shaping and implementing forward-thinking creative strategies that establish the brand's visual identity as unique, culturally resonant, and strategically astute.
Within an in-house setting, the Senior Design Manager adeptly translates emerging trends, sophisticated design frameworks, and evolving digital landscapes into a unified brand representation. This role challenges creative limits, ensuring that every interaction—from campaign launches to data visualizations and executive communications—embodies a bold, modern, and insight-led perspective. The position demands a blend of visionary insight and practical execution, setting a high benchmark for visual craftsmanship while continually transforming the brand's presence in the marketplace.
Key Responsibilities:
Creative Center of Excellence: Cultivate a contemporary creative organization that underpins all marketing and business functions, serving as a strategic internal agency. Develop creative strategies, frameworks, brand systems, and storytelling principles that resonate across diverse audiences, products, and channels.
Content Creation: Collaborate with the Creative Director to lead the creative strategy, ensuring the production of high-quality, relevant content and multimedia assets. Spearhead the development of creative concepts for integrated campaigns, product launches, account-based marketing initiatives, and executive communications. Guarantee that creative outputs are driven by customer insights, audience engagement, and optimized for performance across digital, social, events, and sales channels.
Storytelling: Transform technical products, platforms, and solutions into clear, engaging B2B narratives. Partner with Product Marketing and Sales teams to create content that supports the entire customer journey—from awareness and demand generation to enablement and retention.
Cross-Functional Collaboration: Collaborate closely with Marketing, Communications, Product, Sales, and other departments to ensure that creative initiatives are integrated and consistent across all channels.
Team & Agency Leadership: Mentor multidisciplinary teams in design, copy, content, and production. Oversee and align agencies, contractors, and production partners to business priorities and standards.
Quality & Accuracy: Exhibit an unwavering commitment to detail, ensuring that while our stories are vibrant and engaging, they remain anchored in the accuracy that defines the Nielsen legacy.

