About the job
**Position:** Senior Digital Marketing Manager - B2B Growth
**Type:** Full-Time Remote | Working Hours: U.S. Eastern Time (EST)
**Location:** Pakistan
**About This Opportunity:**
Join an innovative and rapidly expanding B2B company, pavago, as their Senior Digital Marketing Manager. In this pivotal role, you will spearhead strategies that drive substantial growth across various marketing channels, employing a hands-on approach to execute campaigns that significantly enhance revenue.
**What You'll Do:**
• Formulate and implement comprehensive B2B marketing strategies
• Oversee multi-channel campaigns, including paid ads, SEO, email marketing, social media, and outbound efforts
• Manage the entire marketing funnel from demand generation to conversion
• Lead, mentor, and develop high-performing marketing teams
• Collaborate with sales and leadership to ensure marketing aligns with revenue objectives
• Analyze and optimize marketing ROI, Customer Acquisition Cost (CAC), and conversion metrics
**What You Bring:**
• 5+ years of B2B marketing leadership experience (Head of Marketing, Growth Lead, Senior Manager)
• Demonstrated success in driving growth through paid advertising, outbound campaigns, and organic marketing
• Proficient in modern B2B marketing tools: LinkedIn Ads, Meta Ads, Google Ads, HubSpot, and analytics platforms
• Strong analytical skills and a data-driven decision-making approach
• Exceptional leadership and communication abilities
• Experience in service-based or professional sectors is preferred
**Key Success Metrics:**
• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC) and marketing ROI
• Website traffic and conversion rates
**Why You'll Love This Role:**
• Direct influence on company growth and revenue generation
• Opportunity to build and optimize marketing operations
• Collaborative work environment with access to leadership
• Flexible remote work arrangements within an established team structure
**Ready to drive growth?** Apply now for immediate consideration.
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