Qualifications
About the RoleWe are seeking a seasoned Senior Director of Advertising Strategy and Operations to join our dynamic team. In this pivotal role, you will collaborate closely with the General Manager of the Advertising division to enhance strategic and operational frameworks, ensuring that our cross-functional teams are aligned with our business objectives. Key responsibilities encompass market analysis, goal-setting, resource allocation, program management, stakeholder engagement, and decision-making facilitation. This position demands a robust background in program management, business strategy, and operations, complemented by strong analytical skills and business insight. The ideal candidate will thrive in fast-paced, ambiguous environments, effectively drive initiatives across diverse teams, foster relationships, and influence executive decisions. Previous experience collaborating with both technical and business stakeholders within product and engineering teams will be advantageous. Life360 is dedicated to developing a family-oriented advertising platform delivering valuable insights, experiences, and outcomes for brands while enhancing the daily lives of our members. As the 13th largest mobile app in terms of daily active users—just behind Amazon—our members engage with the app an average of five times per day, showcasing a robust annual user growth of approximately 30%.
About the role
About Life360
At Life360, our mission is to foster close connections between individuals and their loved ones. Our industry-leading mobile application, Tile tracking devices, and Pet GPS trackers empower users to safeguard the people, pets, and belongings they treasure most. With features such as location sharing, safe driver reports, and crash detection with emergency dispatch, Life360 caters to approximately 91.6 million active users worldwide across more than 180 countries as of September 30, 2025.
We strive to provide peace of mind and enhance family life by facilitating seamless coordination for all significant moments, both big and small. As a result of our relentless innovation and commitment to customer satisfaction, Life360 has become a household name and an essential mobile membership for families and their close friends.
With over 500 employees working remotely, we take pride in our remote-first culture. For more insights, please visit life360.com.
Life360 promotes a remote-first work environment, allowing all employees to work remotely (within the US and Canada) unless otherwise specified.
About Life360
Life360 is a forward-thinking company focused on enhancing the connections between families and their loved ones through innovative technology solutions. Our user-friendly mobile app and tracking devices make it easy to keep track of what matters most. With a rapidly growing user base and a commitment to improving everyday family life, Life360 stands out as a leader in the field.