Qualifications
Your ResponsibilitiesAs the Senior Director of Paid Social Growth, you will be responsible for driving and scaling one of our key growth engines. This includes managing a multi-million-dollar global paid social budget across platforms such as Meta, TikTok, and YouTube, while also exploring new and emerging platforms. Your efforts will be pivotal in achieving efficient customer acquisition, enhancing long-term customer lifetime value, fostering creative innovation, and identifying new growth opportunities.Key Tasks Include:Leading the end-to-end strategy and execution of paid social growth on a global scale.Creating a comprehensive approach that balances customer acquisition cost efficiency, incremental reach, and brand elevation.Continuously refining the channel roadmap, long-term forecasting, and investment strategy based on returns.Assessing and scaling new platforms, formats, and technologies to maintain our competitive edge.
About the job
Join Us in Transforming Mental Health Care
At BetterHelp, we are dedicated to breaking down the barriers to therapy and ensuring mental health care is accessible to all. As the world's largest online therapy service since 2013, we have connected millions with our network of over 30,000 licensed therapists, helping them take control of their mental health and transform their lives. Our commitment to addressing the growing need for mental health services drives us forward.
In the role of Senior Director of Paid Social Growth, you will be part of a vibrant team comprising licensed clinicians, engineers, product experts, creatives, marketers, and business leaders, all united by a strong desire to enhance access to therapeutic services. We prioritize the mental well-being of our employees just as much as our mission, offering substantial support for personal and professional growth. Here, you will have the opportunity to define your path, make a significant impact, and face daily challenges with a supportive community behind you.
About BetterHelp
BetterHelp is a pioneering platform that aims to make mental health care easy to access and affordable for everyone. Our innovative approach has positioned us as the leading online therapy service globally, with a vast network of licensed therapists ready to help those in need. We are committed to addressing the increasing demand for mental health services and strive to be at the forefront of this vital sector.