About the job
Join SoSafe, a leading provider of human risk management in Europe, recognized for our award-winning awareness platform. Our innovative training and simulation tools are designed to instigate behavioral changes in cybersecurity and data protection, combating the ever-growing threat of cybercrime that costs the world over $10 trillion annually. We invite you to contribute to this significant mission!
As part of a small yet highly skilled growth marketing team, you will leverage your expertise across various domains such as performance marketing, web development, SEO, experimentation, conversion rate optimization, and customer lifecycle management. Our focus is on delivering replicable and sustainable value to the business while ensuring efficiency and maximum ROI. We seek a proactive Senior Growth Marketing Manager who thrives in a scale-up environment and possesses a unique blend of creativity and analytical prowess, with a holistic approach to growth.
In this pivotal role, you will spearhead full-funnel growth initiatives that have a direct impact on our pipeline and revenue. Collaboration with marketing, sales, and revenue operations teams will be key to scaling acquisition efforts, maximizing conversion rates, and enhancing the customer journey. If you are a hands-on, data-driven marketer with a passion for experimentation, eager to guide a top-tier SaaS business through its next growth phase, we would love to speak with you!
Remote work options are available for candidates based in Ireland or the UK. In Germany, you can choose to work remotely or adopt a hybrid model from our offices in Cologne, Berlin, or Munich. Candidates located near our Madrid office in Spain may also opt for a hybrid arrangement.
Key Responsibilities:
Implement a comprehensive growth strategy that encompasses awareness through to revenue generation, integrating various marketing channels, including paid acquisition, SEO, email marketing, conversion optimization, and lifecycle marketing to achieve measurable results.
Optimize paid acquisition strategies, particularly on social media platforms like LinkedIn and Meta, to effectively generate qualified leads and opportunities.
Foster a culture of experimentation across landing pages, website journeys, and forms, utilizing data and customer insights to enhance conversion rates and ensure consistent improvements in funnel performance.
Develop and refine nurture programs, product-led growth loops, and re-engagement campaigns aimed at boosting customer activation, retention, and expansion.
Contribute to organic growth initiatives by optimizing content and technical SEO to elevate visibility and drive traffic.

