Qualifications
Key ResponsibilitiesCreate compelling cold email sequences across diverse sectors including SaaS, FinTech, HRTech, M&A, and DevTools.Formulate innovative angles, hooks, and positioning strategies that penetrate inbox clutter.Collaborate closely with GTM specialists to ensure alignment of copy with targeted audiences and offerings.Conduct structured A/B testing on various elements such as subject lines, CTAs, tone, and structure.Iterate copy based on data-driven insights rather than subjective opinions.Utilize Clay for enhanced personalization logic and workflow support.Develop and refine AI workflows to expedite research, ideation, and testing processes.Mentor and lead our current copy team of two writers.Ownership and accountability are expected in this senior role.Qualifications We SeekA minimum of 2 years of experience specifically in writing cold emails (general copywriting experience is not sufficient).A solid understanding of outbound metrics such as reply rates, positive response rates, meeting rates, and pipeline development.Proficient in utilizing AI tools daily and adept at maximizing their potential.Experience with prompt engineering and refining AI-generated outputs.Familiarity with Clay or similar outbound automation platforms.Exceptional written English skills that are strong and natural.Previous experience in managing teams and providing clear, constructive feedback.Preferred QualificationsExperience in building workflows using n8n, Make, or Zapier.A background as a GTM Engineer or outbound specialist.Familiarity with tools such as Apollo, Instantly, Smartlead, RB2B, and BuiltWith.Ability to think systematically rather than just in terms of individual sentences.
About the job
Join one of the fastest-growing go-to-market (GTM) agencies, where we collaborate with innovative B2B startups across the US, UK, and EU.
We are on the lookout for a Senior GTM Copywriter who recognizes that while great writing is crucial, measurable performance is the key to success.
If you are passionate about enhancing reply rates, securing booked meetings, and building a robust pipeline, we invite you to continue reading.
About Hypergen LLC
Hypergen LLC is a dynamic GTM agency committed to driving the success of B2B startups globally. We foster an environment that thrives on rapid testing and innovation, free from corporate barriers and politics.