Qualifications
A Bachelor's degree in Marketing or a related field is required.5+ years of experience in B2B marketing, specifically within a SaaS or high-tech company. Experience with Microsoft is MANDATORY, and an understanding of the Microsoft Channel is essential.Exceptional communication and project management abilities, with the capacity to articulate marketing strategies and present data-driven insights clearly.Outstanding written communication skills, alongside proficiency in copywriting and editing.A proven track record of partnering with sales teams to execute successful marketing programs.Strong project management skills, with keen attention to detail and the ability to manage campaigns from inception to completion.Excellent skills in communication, PowerPoint, and Excel.Proven collaboration skills with the ability to influence and build strong relationships with cross-functional and cross-geographical teams.
About the job
Join our dynamic team at Hitachi Solutions as a Senior Integrated Marketing Manager, where you will be instrumental in driving B2B marketing initiatives. In this role, you will oversee the execution of integrated marketing campaigns, which encompass campaign strategy, creative development, copywriting, and alignment with our brand ethos. Collaborating closely with sales and marketing teams, you will create targeted campaigns aimed at key industries. This position demands a unique blend of creativity, digital marketing expertise, and strong project management skills.
Key Responsibilities:
- Development of Industry-Specific Marketing Strategies: Collaborate with executive stakeholders to devise and implement a thorough marketing plan tailored to each vertical's unique requirements.
- Campaign Execution: Strategically plan and execute multi-channel marketing campaigns utilizing email, webinars, paid media, content syndication, events, and more.
- Cross-Functional Collaboration: Foster collaboration and integration with team members and cross-company stakeholders.
- Content Creation: Craft and edit engaging blogs, eBooks, infographics, case studies, and other marketing materials that showcase our expertise. Develop and curate captivating content for our website, social media, and additional online platforms to engage and inform our audience effectively.
- Design Support: Assist in the design and production of digital materials, including advertisements, presentation decks, webinars, and event collateral to bolster our marketing efforts.
- Event Management: Execute industry-specific events, including webinars, trade shows, membership opportunities, round table discussions, roadshows, and other engagements tailored to the industry.
- Analytics & Reporting: Monitor and analyze campaign performance, identifying opportunities for improvement and optimization.
About Hitachi Solutions
Hitachi Solutions is a global Microsoft solutions integrator committed to creating and delivering industry-focused solutions that empower our clients to achieve their business transformation objectives. Our deep industry expertise, innovative solutions, and robust intellectual property truly differentiate us in the marketplace. With a strategic partnership with Microsoft, we have been recognized for our commitment to delivering cutting-edge digital solutions and services, driving success for our clients year after year.As trusted advisors, we collaborate with clients to realize their strategic business initiatives as they unify, automate, and modernize their data and operations. This enhances efficiency, reduces costs, and elevates customer experiences. Our dedicated team of over 3,000 professionals across 14 countries, coupled with 18 years of unwavering focus on Microsoft technologies and business applications, enables us to deliver excellence through expert services and industry-specific focus.