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Experience Level
Senior
Qualifications
Key Responsibilities:Full-Funnel Measurement StrategyDevelop a cohesive measurement framework that assesses paid, earned, and owned performance throughout all customer journey stages (Awareness, Consideration, Conversion, Retention).Evaluate the interaction between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to maximize investment for overall portfolio growth.Advance the organization beyond "last-click" methodologies by advocating for holistic measurement approaches.Advanced Modeling & Testing (MMM & Incrementality)Lead the execution and interpretation of Marketing Mix Models (MMM), managing external vendor relationships or conducting in-house modeling to predict the effects of budget adjustments.Design and implement a comprehensive Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to confirm MMM insights and fine-tune channel ROI.Simplify complex statistical results into clear, actionable media buying recommendations for the leadership team.Brand Health MetricsAnalyze and report on brand health metrics to link marketing efforts to business outcomes.
About the job
At Constant Contact, we pride ourselves on being a dynamic team that embraces ownership and drives impact with the integrity and determination of small business owners. There's a profound sense of fulfillment in knowing your work enables people everywhere to chase their aspirations. We play an essential role in empowering business owners, entrepreneurs, non-profits, and individuals by equipping them with the tools and support necessary for online growth. Energized by fresh challenges and new opportunities, our journey has just begun!
We are seeking a strategic and highly analytical Senior Marketing Analyst to enhance our marketing funnel measurement framework. In this pivotal role, you will transition from single-channel attribution to a comprehensive analysis of how our media investments stimulate growth—from top-of-funnel brand awareness to bottom-funnel conversions.
You will serve as a strategic ally to our Growth and Brand teams, employing advanced measurement techniques (Marketing Mix Modeling, Incrementality) to assess the true value of our marketing mix. If you are passionate about linking brand health metrics with concrete sales data, this role is tailored for you.
About Constant Contact
Constant Contact is a leader in providing marketing solutions and support to small businesses, empowering them to thrive in the digital landscape. Our commitment to innovation and customer success makes us a trusted partner for growth.
Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.
Unlock Your Potential
Generate Job-Optimized Resume
One Click And Our AI Optimizes Your Resume to Match The Job Description.
Is Your Resume Optimized For This Role?
Find Out If You're Highlighting The Right Skills And Fix What's Missing
Experience Level
Senior
Qualifications
Key Responsibilities:Full-Funnel Measurement StrategyDevelop a cohesive measurement framework that assesses paid, earned, and owned performance throughout all customer journey stages (Awareness, Consideration, Conversion, Retention).Evaluate the interaction between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to maximize investment for overall portfolio growth.Advance the organization beyond "last-click" methodologies by advocating for holistic measurement approaches.Advanced Modeling & Testing (MMM & Incrementality)Lead the execution and interpretation of Marketing Mix Models (MMM), managing external vendor relationships or conducting in-house modeling to predict the effects of budget adjustments.Design and implement a comprehensive Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to confirm MMM insights and fine-tune channel ROI.Simplify complex statistical results into clear, actionable media buying recommendations for the leadership team.Brand Health MetricsAnalyze and report on brand health metrics to link marketing efforts to business outcomes.
About the job
At Constant Contact, we pride ourselves on being a dynamic team that embraces ownership and drives impact with the integrity and determination of small business owners. There's a profound sense of fulfillment in knowing your work enables people everywhere to chase their aspirations. We play an essential role in empowering business owners, entrepreneurs, non-profits, and individuals by equipping them with the tools and support necessary for online growth. Energized by fresh challenges and new opportunities, our journey has just begun!
We are seeking a strategic and highly analytical Senior Marketing Analyst to enhance our marketing funnel measurement framework. In this pivotal role, you will transition from single-channel attribution to a comprehensive analysis of how our media investments stimulate growth—from top-of-funnel brand awareness to bottom-funnel conversions.
You will serve as a strategic ally to our Growth and Brand teams, employing advanced measurement techniques (Marketing Mix Modeling, Incrementality) to assess the true value of our marketing mix. If you are passionate about linking brand health metrics with concrete sales data, this role is tailored for you.
About Constant Contact
Constant Contact is a leader in providing marketing solutions and support to small businesses, empowering them to thrive in the digital landscape. Our commitment to innovation and customer success makes us a trusted partner for growth.