About the job
WHO ARE WE LOOKING FOR?
Your words will reach millions.
Wise is on the lookout for our inaugural Senior Marketing Copywriter to join our newly established full-stack Brand, Creative & Strategy team in Singapore. With over 16 million customers, it's your chance to attract the next wave of 16 million.
In this pivotal role, you'll be the voice on the ground in Asia, equipped with a profound understanding of the market and its customers. Your mission will be to engage, inform, and persuade them to choose Wise as their go-to solution. Your compelling copy will catch their attention, whether they’re on a coffee run or commuting to work, guiding them from initial awareness to sign-up.
Wise offers remarkable features that cater to our customers' needs, transforming their financial experiences, sometimes in unexpected ways. You’ll articulate these benefits in a manner that captivates and educates.
Your writing will blend informative content with a touch of creativity.
YOUR ROLE:
Reporting directly to the Copy Lead in London, you will manage copy for the APAC market, covering Japan, Singapore, Malaysia, Philippines, and India.
Create engaging, thought-provoking copy for marketing campaigns that highlight Wise’s advantages and mission.
Key Responsibilities:
• Collaborate with strategy and design teams to produce copy as part of a fast-paced creative engine that supplies our paid channels with innovative assets (static, motion, carousel, videos).
• Stay updated on advertising trends and analyze how brands engage on platforms such as LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels — offering insights on what creative approaches resonate best for each platform.
• Draft copy for spontaneous campaigns and experiments aimed at increasing customer engagement with Wise products by defining new use cases.
• Adapt and own the Wise Tone of Voice across these markets and channels to connect with local audiences effectively.
• Generate ideas, articulate pain points (while showcasing Wise as the solution), and craft persuasive marketing copy to convert prospects across all channels.
• Confidently present and advocate for your concepts to various departments and stakeholders.
• Assist the Brand, Creative & Strategy team in their commitment to being the best ally to Marketing, advancing Wise’s mission and expanding our reach.