Qualifications
Service Marketing & Content Development:Lead strategic marketing planning for our Autoimmune therapeutic area, clinical FSP, and related services.Create compelling messaging frameworks that highlight Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning.Collaborate with stakeholders to develop differentiated messaging that drives product awareness and client engagement.Formulate content strategies that leverage messaging across multiple channels.Enhance sales enablement tools to support the sales force in achieving financial goals.Identify Autoimmune and FSP client profiles in conjunction with the Lead Generation and Inside Sales Team.Digital Marketing & Social Media:Develop a comprehensive digital content strategy incorporating blogs, website, SEM, SEO, AI search, social media, and more.Maintain consistent messaging and engagement with key stakeholders across digital platforms.Analyze the impact of digital strategies to prioritize high ROI activities.Thought Leadership & Stakeholder Engagement:Partner with operational, medical/scientific, and commercial teams to identify relevant topics and ensure high-quality content delivery.
About the job
Join our dynamic team as a Senior Marketing Manager, where you will lead innovative marketing strategies to enhance our growing Autoimmune therapeutic area and core CRO portfolio. This role is ideal for a self-driven leader skilled in cross-functional collaboration, adept at translating global strategies into impactful marketing execution.
In this pivotal position, you will develop and refine service messaging, design and implement integrated marketing campaigns, generate high-quality leads, and empower our sales team to meet their objectives. Collaborating closely with sales and operational stakeholders, you will elevate market awareness, strengthen our value proposition, and accelerate lead generation across essential service lines.
About pfm
pfm is a leading organization in the clinical research sector, dedicated to providing comprehensive solutions in the Autoimmune therapeutic area. We pride ourselves on our innovative approach and commitment to improving patient outcomes through effective collaboration and strategic marketing excellence.