About the job
How will you create a significant impact?
Are you passionate about the ways AI, content infrastructure, and composable systems are revolutionizing the business landscape? Do you have a knack for transforming intricate technical concepts into compelling messaging that resonates with developers, architects, product teams, and enterprise customers? If so, this opportunity is tailored for you!
We are seeking a Senior Product Marketing Manager to be the storytelling powerhouse and go-to-market strategist for Hygraph’s innovative platform. In this role, you will refine product positioning, spearhead go-to-market strategies for crucial use cases, and enlighten clients on the importance of structured content and governance in the age of AI. You will report directly to the Chief Marketing Officer.
This position suits someone who excels at the intersection of:
Technical expertise and strategic narrative development
Product clarity and market insight
Empathy for developers and relevance for enterprises
Creative storytelling alongside executional precision
Key Responsibilities:
Collaborate closely with Product Management, Engineering, Sales, and Marketing to cultivate unique positioning, messaging, and go-to-market strategies.
Oversee product launch planning and execution, including narrative crafting, campaign strategies, and enablement materials.
Generate engaging customer- and market-facing content across various channels, including blog articles, presentations, messaging frameworks, solution briefs, videos, and webinars.
Develop sales enablement tools and competitive playbooks to empower Hygraph in competing against platforms like Contentful, Storyblok, Sanity, and Contentstack, particularly in complex enterprise scenarios.
Conduct comprehensive market and competitive research, translating insights into clear messaging, refined ideal customer profiles, and effective go-to-market execution.
Partner with strategic allies in the composable ecosystem (cloud, commerce, DX platforms) to create joint messaging and go-to-market campaigns.
Champion thought leadership in the evolving digital experience market, particularly regarding how AI is transforming content operations, governance, and experience delivery.

