About the job
As a Senior SEM/PPC Paid Search Planner at Charles River Interactive, you will play a pivotal role in driving digital marketing success for our clients. You will act as the primary liaison between our Paid Digital team, Account Managers, and clients, ensuring seamless execution of all project components including media planning, launch, reporting, and analytics. Your expertise will be critical in optimizing campaign performance while maintaining a streamlined workflow to achieve client goals.
Key Responsibilities:
- Develop and coordinate comprehensive digital marketing strategies to align with clients' performance and budget objectives.
- Collaborate with Account Managers to establish campaign goals and devise effective strategies to meet them.
- Engage in kick-off meetings to gather essential data and formulate strategies that fulfill client objectives.
- Communicate campaign strategies and client goals effectively to the internal team.
- Identify opportunities for enhancing client relationships through regular communication, including visits, calls, and presentations.
- Deliver insightful reports and actionable insights to clients, ensuring accuracy in data and trend analysis.
- Review budget pacing sheets to optimize campaign budgets and performance in collaboration with team members.
- Oversee account maintenance and optimization across various platforms, including Google, Bing, and social media.
- Implement industry best practices and optimization techniques to maximize campaign success.
- Educate team members on client goals, advertising ambitions, campaign results, and future opportunities.
- Facilitate team involvement in campaign strategy sessions and client communications.