About the job
Forbes Advisor operates under the Forbes Marketplace and is dedicated to equipping consumers with expertly crafted insights, news, and reviews on personal finance, health, business, and everyday life choices. Our mission is to empower individuals with the knowledge and research they need to make confident decisions, allowing them to focus more on what matters most in their lives. If you seek a dynamic environment with the challenges and opportunities akin to a startup, yet backed by the resources of an established and successful company, continue reading:
Key Responsibilities:
● Shape and define the performance marketing strategy across various Forbes Advisor verticals.
● Develop, implement, and optimize performance marketing initiatives, directly accountable for achieving results.
● Oversee and refine bidding strategies, targeting settings, budgets, search terms, and other essential account metrics for both existing and new categories.
● Manage the development of extensive keyword lists.
● Suggest creative copy enhancements to improve campaign effectiveness.
● Set campaign budgets, align objectives, and ensure that search campaigns adhere to best practice standards.
● Ensure campaigns yield positive ROI to attain desired outcomes.
● Continuously expand and enhance keyword discovery for paid search.
● Conduct competitive analysis of advertising links.

