About the job
Join Our Team:
As a Senior SEO Executive at Frasers Group, you will play a crucial role in enhancing our SEO strategies and assisting the SEO Site Manager in the day-to-day operations of the SEO channel. Collaborating closely with our dynamic digital marketing team, you will focus on optimizing and elevating organic performance for Sports Direct.
Key Responsibilities:
Develop and implement strategic recommendations to boost SEO performance and improve search rankings.
Advise on enhancements to website architecture, content, internal linking, and other SEO factors to elevate rankings for targeted keywords.
Collaborate with content writers to ensure SEO principles are integrated into content creation, optimizing category pages, landing pages, blogs, FAQs, and buying guides.
Utilize tools such as Botify and Screaming Frog to pinpoint issues negatively impacting SERP, conducting comprehensive technical SEO audits and resolving any identified problems.
Leverage insights from Pi Datametrics and SEMRush to uncover opportunities for improved SEO performance.
Support link-building initiatives and carry out backlink audits to enhance site authority.

