About the job
At Appian, our core values of Intensity and Excellence shape our identity. We uphold high standards, ensuring that our work is characterized by quality and care. Our approach to every challenge is marked by ambition and commitment, as we hold ourselves accountable for delivering optimal results. By joining Appian, you become part of a dedicated team that strives to achieve remarkable goals together.
We are on the lookout for an experienced Senior Solutions Marketing Lead to spearhead the messaging and marketing strategy for our Finance sector. This pivotal role is essential for positioning Appian to excel in a fiercely competitive global market. You will be the internal advocate for our buyers and manage the external positioning of our products.
Your responsibilities will include defining value-driven messaging, empowering sales and marketing with our unique positioning, producing thought leadership that resonates with our audience, crafting and implementing comprehensive marketing plans in collaboration with other marketing stakeholders, and analyzing program effectiveness in relation to pipeline and revenue objectives.
At Appian, we believe that in-person collaboration is fundamental to our success. We encourage a workplace environment that fosters opportunities for teamwork and celebrates the achievements of our exceptional team members.
Key Responsibilities:
Create and implement a comprehensive marketing strategy to distinguish Appian in the Finance domain and engage our target audience effectively.
Develop and maintain detailed buyer personas and foundational messaging frameworks that serve as the cornerstone for all internal and external communications.
Gain a thorough understanding of Appian’s product features and differentiators, our competitive landscape, and the pain points, trends, and buying triggers relevant to Finance.
Utilize analytical skills to rigorously measure the effectiveness of programs against pipeline and revenue goals.
Deliver cohesive solution narratives that align with overarching messaging themes while demonstrating the required domain fluency to succeed in Finance.
Serve as the subject matter expert and storyteller, delivering thought leadership, evidence, customer success stories, presentations, and playbooks that position Appian as the premier solution for Finance.
Empower Appian's go-to-market functions and global teams to ensure a unified and impactful narrative across all initiatives.